Once there was this monastery in 15th century Europe that had a problem. The Monks needed funding, and their treasury was low. So they decided to hold a revival meeting (medieval style.)

First, one of the brothers started banging on this really loud, raucous drum, and shouting out the evils of sin. Then they had some minstrels come in and sing a few hymns. After which they preached a sermon, and passed around the collection plate.

When it was all over they evaluated the outcome, and the people of the town decided that all else went well, but all the ladies present said that the pre–minstrel sin drum was really the pits.