A computer programmer, bored with his job, decided to start his own business. Wanting to do something totally different from his current occupation, he bought a mating pair of rheas and a large tract of land.

His rhea farm was soon doing a booming business as there appeared to be a great demand for the birds. Not being satisfied with just selling the birds, the rhea farmer started researching how the birds were being used. He found that all parts of the birds were being utilized, except the feathers. Nobody wanted the plainly colored rhea feathers.

The ex-programmer, now rhea farmer, purchased some equipment, technical people, and chemicals, and was soon selling fancy, colored rhea feathers. The resulting sales were amazing and made the new feather merchant very happy. There was one small problem. The workers making the colored feathers were becoming quite ill. The concerned young man called in a number of doctors to determine the nature of the illness.

It was discovered that without exception, the workers had developed a severe case of “dye a rhea”.